Social Capital: Building an Effective Learning Environment in Marketing Classes

JOURNAL ARTICLE published July 2004 in Marketing Education Review

Authors: Gabriel R. Gonzalez | Thomas N. Ingram | Raymond W. LaForge | Thomas W. Leigh

Marketing Information Systems: Initiating a Dialogue for Cross-Disciplinary Courses

JOURNAL ARTICLE published July 1996 in Marketing Education Review

Authors: Nimish Gandhi | Charles D. Bodkin

The Get Marketer Challenge Innovation: Challenging Students Using a Tournament Style Competition

JOURNAL ARTICLE published March 2008 in Marketing Education Review

Authors: Sharyn R. Rundle-Thiele | Kerri-Ann L. Kuhn

Incorporating Ethics into the Marketing Communications Class: The Case of Old Joe and New Jo Camel

JOURNAL ARTICLE published July 2009 in Marketing Education Review

Authors: David Allan | Natalie T. Wood

Assessment Improves Marketing Programs: The Eastern Illinois University Experience

JOURNAL ARTICLE published March 2005 in Marketing Education Review

Authors: Sid C. Dudley | Nancy D. Marlow

The Allocation of Effort by Marketing Faculty Members: Teaching, Research, Service, and Consulting

JOURNAL ARTICLE published October 1992 in Marketing Education Review

Authors: Unal O. Boya | Robert A. Robicheaux | Michael J. Dotson

Improving Marketing Education in the 1990s: A Dean’s Perspective

JOURNAL ARTICLE published November 1990 in Marketing Education Review

Authors: J. Barry Mason

Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course

JOURNAL ARTICLE published July 2003 in Marketing Education Review

Authors: Nabil Y. Razzouk | Victoria Seitz | Elias Rizkallah

Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses

JOURNAL ARTICLE published 2 January 2017 in Marketing Education Review

Authors: Jacqueline K. Eastman | Maria Aviles | Mark D. Hanna

From the Special Issue Editor

JOURNAL ARTICLE published October 2003 in Marketing Education Review

Authors: Gary K. Rhoads | Michael J. Swenson

Faculty Perspectives on Ethics: A Comparison of Marketing with other Business School Faculty

JOURNAL ARTICLE published March 1999 in Marketing Education Review

Authors: Susan G. Rozensher | P. Everett Fergenson

Multimedia Marketing Education

JOURNAL ARTICLE published March 1996 in Marketing Education Review

Publish or Perish and Innovative Teaching: Combining the Two to Explore Ethical Behaviors

JOURNAL ARTICLE published July 2010 in Marketing Education Review

Authors: Barbara Ross Wooldridge | Ronald Kuntze

THE SANDWICH MODEL WORKSHOP - AN INNOVATIVE INTEGRATED TEACHING APPROACH FOR THEORY AND PRACTICE-BASED KNOWLEDGE IN MARKETING

JOURNAL ARTICLE published 3 April 2021 in Marketing Education Review

Authors: Soniya Billore

Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications

JOURNAL ARTICLE published 2 September 2018 in Marketing Education Review

Authors: Kristen Schiele | Steven Chen

Change and Growth: Advances in the Use of Cases in Marketing

JOURNAL ARTICLE published October 1999 in Marketing Education Review

Authors: Charles T. Crespy | David W. Rosenthal | James M. Stearns | Special Issue Editors

Case and Experiential Learning Methods

JOURNAL ARTICLE published October 2006 in Marketing Education Review

Authors: Bud Clarke

From the Editors

JOURNAL ARTICLE published July 2010 in Marketing Education Review

Authors: K. Douglas Hoffman | Kevin J. Shanahan

From the Executive Editor

JOURNAL ARTICLE published October 2002 in Marketing Education Review

Authors: Buddy LaForge

Marketing Case Corner

JOURNAL ARTICLE published October 1996 in Marketing Education Review

Authors: Williamson Ken